This post may contain affiliate links and/or items sent for consideration. Please view my full disclosure policy for more information.

IT Cosmetics: The NO-Tug Eyeliner Dream…

Eyeliner-IT Cosmetics-ULTA Beauty- ULTA21Sooooooo… let’s talk about liners. Now I am have never really been a huge of eyeliner because for some reason I always end up with raccoon eyes- you know the ones I am talking about. Yeah, I am that person, the one who always rubs their eyes and smudges away. However lately with all these amazing eye liners coming out in glorious shades, I decided the search was on. And let me just say- I think I may have found THE ONE! So let’s just jump right on it, and show you The No-Tug Eyeliner Dream

First things first- It Cosmetics is seriously starting to become one of my majorly go to brands. From their amazing CC cream to their No Pores Setting Power to the gorgeous CC Radiance Palette, I am falling more and more in love with IT Cosmetics with each release. I mean seriously they can do know wrong, everything is literally phenomenal.  So, when I heard that their No-Tug Waterproof Gel Eyeliner was part of ULTA Beauty 21 Days of Beauty Steals, I literally squealed with joy. Usually priced at $22USD this wonder eyeliner is ONLY $10 USD TODAY and TODAY ONLY while supplies last.  10 shades of gorgeous richly pigmented and seriously budge proof liners for only $10, hellooooooooo- SUPER SCORE!!!

IT No Tug Gel LINER-Makeup-ULTA-eyelienrThe formula is AMAZING; it almost feels like a delicate fluid like feeling. There is NO tugging at all to the eyes, as the eyeliner pencil is enriched with Green Tea, Jojoba, Pomegranate, Aloe, Chamomile and Avocado Oil, it seriously is the smoothest thing I have ever tried going on my eye area.  The formula gives you a few seconds to smudge away, before it is locked in place. And the best part I can rub my eyes away and NOT worry about getting raccoon eyes- finally! Each eyeliner pencil contains its own sharpener, which is awesome- perfect travel companion for sure. And the rich pigment is simply amazing as well. 10 gorgeous shades of beauty ranging from:

Blackblackest intense black

Browna medium warm like brown

Plum a gorgeous smoky purple shade with a slight hint of shimmer

Lucky Jadea beautiful forest green with a slight hint of khaki shimmer

Highlight a pearlized beige shade with shimmer

Copper a golden bronzy copper penny like shade

Slate- a gorgeous dark grey like shade

Navy a beautiful dark blue shade

Black/Brown a beautiful soft smoky like black

Silk Taupe- a golden taupe with a hint of shimmer

So far the usual wear time I have gotten with this weird humidity of weather we have going on in Southern California was about 11 hours. Which I think is straight up phenomenal! But enough about why I love, YOU NEED to try them. I promise you will be OBSESSED! I know I will be heading to ULTA today to pick up some more at this price… I love ‘em. Plum, Brown and Lucky Jade are calling my name loud and clear-eyeliner heaven….

ULTA 21days-Week3

ULTA Beauty 21 Days of Beauty Steals is going on now- so RUN to your local ULTA Beauty store or and snag up this great deal while supplies last. You can also snag yourself an awesome LORAC Behind The Scenes Eye Primer as well as enjoy in store events by IT Cosmetics, Benefit, Dermalogica, and Clinique.

Have you shopped ULTA Beauty’s 21 Days of Beauty Steals yet? If so, what did you get?

*PR Sample

**Please note this post includes an embedded Affiliate link. This means if you click on the link and purchase an item, I will receive an affiliate commission. Makeup Life and Love at times reviews products provided by PR companies. This is disclosed at the bottom of those posts and product is marked with a "*". Regardless if the product was received, I only recommend products and services that I personally use and believe will benefit my readers. All opinions are my own. For more information please visit the Disclosure Page**

I agree to have my personal information transfered to MailChimp ( more information )
Follow along for beauty exclusives, tips and tricks as well as MLL updates + giveaways when you sign up for the Makeup Life and Love newsletter.
Please know that your email address will NEVER be sold or shared with anyone else.